This 4th video in the series, explores the second pillar of effective communication - speaking in the context of others' priorities. Drawing on Robert Green's Laws of Human Nature, Robin emphasizes how individuals are motivated by their own interests and psychological comfort. Robin illustrates this concept with the story of a Russian spy recruitment case from his time as the Chief of the FBI Counterintelligence Behavior Analysis Program, where the spy's concerns were his family's well-being and safety.

To better improve communication, Robin suggests that viewers initiate conversations around others' challenges, maintaining curiosity and suspending judgment.

Robin provides an exercise involving asking others about their recent activities and challenges to facilitate understanding and practice.